Let me say something that is going to make some people uncomfortable.
Women do not have a confidence problem.
The world has a women problem.
And until we are honest about that distinction, we are going to keep putting the responsibility for a systemic issue onto the individual women who are living inside it every single day.
The Double Standard Nobody Wants to Name
Here is what I see and have lived.
A woman is assertive. She is called aggressive. A man is assertive. He is called a leader.
A woman shows emotion. She is overly sensitive, too emotional, hard to work with. A man shows emotion. He is passionate, invested, committed.
A woman takes up space confidently. She makes people uncomfortable. A man takes up the same space. He commands the room.
Most women reading this could add ten more examples before they finish their coffee.
So when we tell women they need to be more confident, what we are actually doing is asking them to do something the culture around them has been actively penalizing them for. That is not an empowerment strategy. That is a contradiction dressed up as advice.
And here is the part that is harder to say: sometimes it is other women doing the penalizing. When a confident woman walks into a room and another woman feels her own insecurities poked, the response can be to cut her down rather than examine what got activated. That is not a character flaw. It is what happens when we are all swimming in the same water and some of us have not had the chance to examine what that water has done to us.
The Weight of What Is Expected
How often are women asked whether they are sure they can handle it all? And why are they expected to handle it all in the first place?
Last I checked it took two people to make a baby. It likely took two incomes to buy the house. Caring for aging parents - when did that quietly become only her responsibility? Managing the household, the children, the calendar, the emotional temperature of everyone in the room, the mental load of a hundred invisible tasks - and then showing up at work and being told she needs to be more confident?
The audacity of that ask.
If you add disability, racialization, or any other dimension of marginalization to this picture, the weight multiplies. The microaggressions become a constant hum in the background of every professional interaction. The bar is higher, the grace period shorter, and the penalty for stepping out of the assigned lane is steeper. I know this not just clinically. I know it personally.
Who the Inner Critic Is for Women
The inner critic that lives in most women did not arrive fully formed. She was built. Constructed carefully over years by the messages women receive at home, at school, in workplaces, in relationships, and in the mirror of a culture that has very specific ideas about how much space a woman is allowed to take up.
For women she sounds logical. Reasonable. Even helpful.
Her voice sounds like
Are you sure you should do that right now?
Maybe wait until the timing is better.
They are probably not going to listen to you anyway - let someone else respond.
You do not want to come across as too much.
She does not sound like fear. She sounds like wisdom. And that is exactly what makes her so effective.
I have heard women describe themselves as needing to show up more masculine in order to be taken seriously - and I find myself genuinely curious about whether that is a universal experience or a specifically North American one. As a Black woman I have had experiences of being told - sometimes explicitly, sometimes through the energy in a room - to know my place. The inner critic picks up that language and uses it. She knows exactly which words will land.
The Part That Is Personal
I want to bring this closer to home before we talk about what to do with it.
I have often felt tolerated rather than truly belonging. In rooms, in groups, on teams. And because I tend to look inward before I blame anyone else, I have asked people about it directly. What I hear back is interesting.
I am told I am intimidating when people first meet me. That once they get to know me I am so nice. I have been told - and this one I genuinely do not know what to do with - you are just so beautiful. And then the sentence trails off. As though my appearance is somehow a complication. As though it is relevant to anything happening in the room.
I have no idea what my looks have to do with anything. But I have learned that when a woman is confident and accomplished and takes up space without apology, people will find a way to make that complicated. That is not her problem to solve.
And here is the other side of it. My confidence - the same confidence that has sometimes made people uncomfortable - has been a demonstration to other women that it is possible. Someone told me once that watching me navigate an unplanned pregnancy at twenty-two, unmarried, and still build the life I wanted showed them that they could do the same when it happened to them. That is what showing up fully actually does. It gives other people permission to do the same.
Playing small never gave anyone permission to be bigger.
What the Penalization Actually Costs
The women who have done the inner work show up differently. They make the hard choices even when they are not popular. They speak even when the room is not ready to hear it. They do not always feel good about it. They do it anyway.
The women who have not done that work yet - and I say yet with intention - miss opportunities. Live in the what-ifs. Are rarely satisfied with where they are. That sounds harsh. It is also true. And the women who have been quietly playing small know exactly what I mean.
Some have made the decision to leave - the job, the industry, the relationship - because the cost of staying and playing the game became too high. Some have chosen career over building a family because they did the math and the system was not built to support both. Some have become professionals at performing the acceptable version of themselves at the quiet, ongoing expense of their wellbeing.
Women are not putting up with it the way they once did. And that is worth paying attention to.
The Honest Mirror Exercise
Awareness is the foundation of everything. You cannot build self-trust on ground you have never honestly examined.
Here is something worth doing - and I want to be upfront that it is not easy. Identify ten people in your life whose opinions you genuinely trust. People who know you well enough to be honest and care enough to be kind about it. Ask them pointed questions. What do you see as my greatest strengths? Where do you think I hold myself back? How do I show up when I am at my best - and what does it look like when I am not?
Then listen. Without defending. Without explaining. Without immediately reframing what they say so it is easier to hear.
This exercise is raw for the person doing the asking. It is also raw for the people being asked. But what it produces is something that no amount of scrolling through motivational content can give you: an honest picture of how you actually land in the world versus how you think you do.
That gap between how we see ourselves and how we are actually experienced is where the real work lives.
And it is also where the most meaningful growth begins.
For the organizations and leaders reading this: the same principle applies. When did you last honestly ask the women on your team what it actually costs them to show up here every day? When did you last examine what your culture penalizes and what it rewards? Awareness is not just an individual practice. It is an organizational one.
What Playing Small Is Actually Costing You
If there is a version of yourself you have been keeping quiet - because the room did not feel safe, the timing did not feel right, or someone once told you that you were too much - this is worth sitting with honestly.
What is playing small costing you? Not in a motivational poster way. In a real, sit-with-it-over-coffee, be-honest-with-yourself way. What opportunities have passed because you stayed quiet? What relationships have stayed surface-level because you did not bring your whole self? What version of your life are you not living because the inner critic - built by a world that sometimes preferred you smaller - convinced you it was safer to wait?
She was not born in you. She was built by everything around you. And what has been built can be examined, understood, and dismantled piece by piece.
That is the work. And it is worth doing.
For the deeper conversation on who your inner critic is, where she came from, and how to build a different relationship with her - my book is where we go next (you knew that was coming right? - lol)
Reflection question
Where have you been making yourself smaller so the people around you could feel more comfortable? And what has that cost you -- not in theory, but specifically and honestly?
Now available on Amazon
You're Not the Boss of Me: Slaying the Inner Critic by Jennifer Matwawana is available now on Amazon and through IngramSpark.